Our Story
AEL Seafood Enterprises was born out of the love of a family business. Growing up, Lee Bloom watched his father, William Bloom, turn the spark of an idea into an incredibly successful and gratifying business. Established in 1974 by William Bloom, Eastern Fish Company was a pioneer in supplying supermarkets with seafood. In 2019, Lee launched AEL Seafood Enterprises with a clear vision of providing customers with selectively sourced, meticulously vetted, high quality frozen seafood and incomparable, one-on-one customer service.
Our Mission
At AEL, we believe in the importance of one-on-one, personal attention. We know each customer has unique dynamics at play that impact their business. We understand the value of sharing information, expertise and ideas — and we share freely! We appreciate the power of creative thinking and intelligent choices. We cherish the magic of long-term relationships built on trust and integrity.
At AEL Seafood Enterprises we believe in our mission. Whether tried and true or exciting and new, we source the highest quality frozen seafood that is just right, or more than just right for your business. It is what we do each and every day, in very specific ways. Our goal is to provide outstanding seafood that will help build your business and delight your customers.
Our Commitment
At AEL Seafood Enterprises, we are committed to providing the highest quality frozen seafood, at the most competitive prices and selected with our customer’s specific needs in mind. With our commitment to sustainable and responsible seafood, in 2023 AEL Seafood Enterprises, LLC achieved our Chain of Custody (CoC) certifications from Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC).
Our Promise
We promise to thoroughly vet our sources and validate their claims of sustainability and traceability. You can count on us!
The Source
Our Partners
Years ago, AEL’s founder, Lee Bloom discovered the numerous benefits of sourcing seafood from Asia. With perfect temperatures, stellar workmanship and high quality, Asia continues to be our preferred region for sourcing seafood.
Over the years, Lee has developed deep and reliable relationships with our partner suppliers in the region. These established relationships built on trust and powered by the spirit of partnership help us guarantee that our customers will receive the highest quality seafood every time and delivered right on time.
